I just read that the LA Times Real Estate Section is finished. The editorial portion of the section has been cut. With the decrease in Real Estate ad revenue, (most of us have cut back on our ad budgets this year) combined with eyeballs going to the web for information, the Times didn’t see the section as profitable.
Just a few months ago, our local paper, the Monterey County Herald changed the format of the Real Estate Guide (published Saturdays) to include some “editorial” features. (It had been just advertising.) None of the articles are written about local issue. Many appear to be syndicated and as I read these “articles” each week, I suspect that most are “advertorials.” I find it curious that the same company name that manufactures counter top surfaces gets mentioned every week.
As all REALTORs know, people love to talk about real estate. The real estate sections in the local papers give the general population good info and juicy tidbits to discuss. If the local papers move away from providing this info, people will search it out from websites and blogs of local REALTORs.
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